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Provincial
Communicators Workshop |
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Briefs
Provincial
Communications Workshop
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Since
1991, Anglican Communicators have not come together to evaluate
the emerging changes in the field of communication especially
in information technology. The Unit organized a four-day workshop
in Nairobi in October 2002 for all Communication Directors from
the entire Continent.
Speech
by AACC Interim General Secretary Mr. Melaku Kifle at the closing
ceremony of the Anglican Communication workshop organised by Council
Of Anglican Provinces of Africa (CAPA) October 31, 2002 - Nairobi.More
Under Construction
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Telling
Africa Story Through Film
by
ALBERT WANDAGO
Albert shares the same view with Teshombe abriel, of the University
of California’s Media Department, in that: “ African
cinema connects the past and the future of Africa. In making this
connection, it is often employs a non-linear structure, moving
from one time frame to another, so sometimes the past resides
in the present and sometimes the future is in the present”.
Film as a powerful communication tool.
Film production is expensive; that’s why church organizations
have been unable to afford it. However we should be able to look
at the end result.
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Memory
retention and immediacy of response
film is something that people tend to remember even after a
long time. the picture, which is a major component of film is
undoubtedly the most effective mode of communication. The picture
not only draws the audiences attention immediately, but the
audience remembers much of what they see rather what they hear
or read. Film is capable of bringing the reality of situation
closer, compelling the audience to react or second immediately.
With film, the problem or crisis in society can be visualised
or re-enacted to get the viewer to appreciate the problem and
deal with it appropriately.
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Film works with sound and makes it even more effective to pass
a message. If the right sound is mixed with corresponding pictures,
the result is a complete communication that is made possible
on an audio-visual media.
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Cutting Across illiteracy
Africa has a high level of illiteracy, many are semi-illiterate.
Here, film has an upper hand because illiterate audiences can
absorb messages simply by watching the film. If the pictures
are done right and in sequence thetas easy to follow, the pictures
alone are cable of telling the story. In other words, it does
matter whether the audiences can read or write; the fact is
that illiterate and semi-illiterate communities will find film
an ideal medium to grasp a message.
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Cutting
across tribal barriers
Africa has many tribes, making it a big snag in the process
of communication. In multi-lingual set-ups film cam be of great
use because it can be understood even in places where it can
be produced without dialogue (mime) and effectively communicate
to the audience.
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Flexibility
Film has the flexibility in mobility that makes it easy to use
almost anywhere compared to other technologies. When transferred
into video, the equipment is fairly light and easy to operate.
It can be downloaded to CDs, tapes, (betacam, 16mm) and others.
Film has come affordable since there are all kinds of video
technology, making it even cheaper compared to when it was only
big screen.
- Behavioural
change e catalyst
Film also serves as a behavioural change catalyst, influencing
peoples attitude and behaviour. This is why for example real life
violence or sex has been attributed to the screening of violent
and sex films. the positive side of it is that film can be used
to create positive behaviour change by production of films that
focus on role models and situations against HIV/AIDS.
- Cultural
context
The factor of dramatisation of the message fives film the superiority
over other media to communicate a message that is dry and difficult
to explain. Issues that happen in real life can be dramatised,
making it easy for the audience to identify with them, as performed
within the cultural context of the actors and the audiences.
Film can be an effective tool for church communicators to pass
on their messages, considering the fact that the church interacts
with people at all levels.
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